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Totem displays are becoming more and more popular because they are so useful for promoting brands and showing information in a straightforward way. Each totem stand is a digital totem display and each digital display totem is different, but they all share a screen and pillar shape.
Several types of totem displays exist, including:
Fixed screen totems
The fixed-screen totems constantly display one message on the screen. These totems are good for showing important things like the brand name, logo, key goods, or unique offers. Stores and other places that need to show static information, such as directions in a mall, normally use fixed screen totems.
Interactive touch totems
Customers and visitors can engage with the messages on interactive totems by touching the screen. These totems permit a more individual experience by enabling users to check for the product or service information, map areas, and even participate in promotions or surveys.
Networked totems
Networked totems allow several units to be managed simultaneously from a distance. These totems are helpful for stores that have many totems in various places. A marketing team can update the totems to coincide with campaigns or activities. Real-time data can also be used to alter totems, ensuring they stay current and pertinent.
Advertising totems
Toting advertising totems presents goods and services brilliantly. These are most commonly placed in areas with a lot of foot traffic, such as malls and arenas. Retail advertising totems display a product's cost and availability to promote retail sales directly. Also, totem advertising is a great way to show a company's values and feel.
Outdoors totems
Outdoors totems are made to be placed outside, so they have to be strong enough to survive bad weather. High brightness screens are used on outdoor totems so that they can be seen even in sunlight. Visitors and passersby are often targeted by outside totems, which are typically placed in strategic areas.
Several factors should be considered when choosing the appropriate totem display, given the wide range of totems available and the function they must perform.
Content type
What kind of content will the totem need to exhibit? Fixed-screen totems suffice if a company strictly needs to display static content, such as announcements or billboards. Interactive totems will be more effective in luring customers if the goal is to provide dynamic content or a more personalized experience (e.g., product details, contests).
Location and environment
The environment where the totem will be placed significantly impacts the choice. Indoor totems have lower brightness requirements than outdoor totems, which must be bright enough to counteract sunshine.
Budget
Budget is another important factor. High-end interactive totems can be very costly, so a company may decide on a more cost-effective alternative, like fixed-screen totems, if all they need is a basic display. However, a reliable high-quality totem should be used if the firm intends to invest in a long-term solution since, in the end, the return on investment is crucial.
Interactivity and engagement
Consider the kind of interaction that might be relevant for businesses that need to draw clients in. Customers could be drawn to an event check-in, way-finding, or promotions on an interactive totem. Touchscreens, motion sensors, and other cutting-edge technologies may improve the visitor experience even further and make the experience even more pleasant and memorable.
Durability and maintenance
If a totem is to be used continuously, selection durability and easy maintenance over appearance is essential. Waterproof casings, for example, can be useful when considering outdoor totems because of the risks of water exposure. The maintenance of a totem should not be difficult for a company because, if so, the totem's effectiveness may likely decrease.
The totem display has been widely used in various areas. Each area added its dimension of usefulness and capability.
Retail industry
A very popular way to use modern advertising in the retail business is with totem displays. They promote items, show discounts, and help customers by giving them directions. The interactive totems found in most modern malls allow clients to navigate the mall while informing them of special deals or required visits. Totems networked in retail allow for real-time content changes, such as inventory-related price changes.
Corporate environments
Totem displays improve communication within corporations by providing important information in the workplace. These screens can help people find their way around buildings, alert them to upcoming meetings, and present performance dashboards. In offices where workers and visitors are constantly moving, replacing conventional signage with totems saves time and improves the flow of information.
Sports and entertainment venues
Totem displays in sporting arenas and theaters keep fans interested by giving real-time scores, forthcoming events, and promotions. They may also be used to advertise sponsors well because they are positioned where everyone can see them. The entertaining and useful touchscreens are added to the traditional totem displays, which enable visitors to navigate upcoming events or take part in contests.
Transportation hubs
Totem displays work perfectly at airports, train stations, and bus terminals. Passengers can be provided with information about arrivals, departures, and delays. Furthermore, in large transportation hubs, guidance totems can assist travelers by meeting their requirements.
Healthcare settings
Totems are also used in hospitals and clinics; they provide important directions for patients and visitors. The usage of interactive totems in healthcare is particularly beneficial because they can be used to provide personal information for visitors and patients, such as locating a doctor or providing wellness programs. Tones placed in healthcare facilities aid in making the atmosphere less intimidating by providing a great way to communicate pertinent information.
Exhibitions and trade shows
A great way for companies to convey their message at trade fairs or exhibitions is through totem displays. They may also be used to show products and company videos or give visitors information about the company's services. Interactive totems are especially effective at shows because they provide a chance for visitors to engage with the brand by checking products or signing up for newsletters right away.
While some companies opt to purchase totems directly, others decide to create and sell them themselves due to the high demand or enthusiast factor.
Many factors should be considered for individuals who want to produce totems for themselves or for individuals who want to sell totems to others.
The initial task of creating totems is to determine who the totems are meant for and what use the totem will be put to. Retailers, for instance, might be interested in a totem that contains a touchscreen and is meant to promote goods exclusively, while a company might want to post a fixed-screen totem to display corporate messages. Being clear about the target market and purpose eliminates the possibility of making an unfit product.
The next step is planning, which involves designing the user interface for any interactive totems and laying out the content for the screen. Consider the brand and what message will be displayed on the totem if making totems for a business. A good-looking, well-planned totem will make a good impression on any place the totem is displayed.
A reputable supplier for the totem parts is required for good quality. Regarding the hardware, the screen size, brightness, and touchscreen technology are crucial, while the frame's material must be sturdy but also attractive. For a great user experience, good software is required. The totem software should have several features, such as easy content management and compatibility with interactive elements, to function properly.
Several totems can be manufactured at a lower price through bulk purchasing or, better yet, working with a reliable manufacturer. The manufacturers can also provide assistance in the area of quality, which in turn increases the quality and service life of the product.
The selling of totems can be performed online, in storefronts, or at events such as trade shows. It is possible to build a brand presence on social media platforms and a professional website for the business purpose of selling the totem, focusing on visually appealing images of the totem in action and testimonials from customers.
Any distributor who wants to succeed in this field must understand the value of good marketing. To raise awareness, highlight unique features such as interactive capabilities or content networks. One of the other effective means of promotion in the event marketing strategy is showing the totems at trade shows or other events so people can see them in action.
A1: A totem display is a vertical, pillar-shaped screen that is used to promote things. It looks like a tall column with a big screen on it that shows messages, images, or information. People frequently see it in stores, shopping malls, airports, and public areas.
A2: They are an appealing, useful, and extremely dynamic method of promoting brands and selling items. Unlike static signs, totems can change what they show to keep things new and catch people's eyes. They can be fixed, interactive, or set up in numerous places, and they are made for both inside and outside.
A3: Manufacturers create outdoor totem displays to endure various weather conditions like rain, heat, and cold. They also employ really bright screens so that people can see them when it's sunny.
A4: Several aspects, such as the environment where it will be placed, the kind of content that needs to be displayed, and, of course, the budget, should be considered when selecting the ideal totem display.
A5: One of the lovely benefits of digital advertising is the ease of changing content. The content may be easily updated to reflect the new advertisements or promotions, business hours, or other vital information with simple software. In addition, the screens may be wiped and examined regularly to guarantee that all of the displays are clean and functioning properly.
