Presto cream

Types of Beauty Products

• Skin Care Products

  Skin care is one of the largest and fastest growing beauty product categories and skin care products are designed to protect skin from damage caused by harmful environmental factors like UV rays. Skin care products help in protecting, nourishing and rejuvenating the skin. This category includes facial creams, anti-ageing creams, moisturisers, serums, facial masks, skin oils, wipes and exfoliating gels. Skin care products offer multiple benefits to users hence their popularity. For example, skin oils act as moisturisers and protectants, while wipes cleanse and hydrate. Exfoliating gels remove dead skin cells to leave skin rejuvenated and radiant.

• Makeup Products

  Makeup products are designed to enhance beauty. Makeup products include beauty and concealers, lipsticks, foundations, blushes, bronzers, highlighters and setting powders. Post-makeup skin care products such as wipes may be used to remove makeup residues. There is also a demand for beauty tools and accessories such as brushes and sponges for the proper application of beauty products. Although beauty products are popular among all women, their uptake differs by age group. For example, younger women are more likely to use lipsticks and blushes, while older women tend to use face serums and anti-ageing creams.

• Hair Care Products

  Shampoos, conditioners and oils are some of the most popular hair care products. Others include hair masks, gels, sprays, serums, dyes and colour protect shampoos and conditioners. Hair care tools such as hairbrushes, styling brushes, combs, straightening brushes, flat irons and curling irons are also in demand. Rising consumer awareness regarding the impact of chemical hair products has led to the popularity of natural and organic hair care products. As a result, there is increasing demand for hair products made from argan oil, coconut oil, aloe vera and other natural ingredients.

• Fragrances

  The other important beauty products are fragrance and perfumes which are made from essential oils, aroma compounds, fixatives and solvents. Fragrances are intended to mask body odor and are popular among all sexes. Fragrance products also have floral, oriental, woody and fresh scents and are categorised into different fragrance families according to their scent profile. Fragrance products are popular among consumers of all gender and age groups. However, fragrances that are lighter and sweeter are more favoured by younger consumers, while older consumers gravitate towards stronger scents.

Ingredients Used in Beauty Products

• Hyaluronic Acid

  Hyaluronic acid is a popular ingredient in skin care products to keep the skin hydrated. It is a skin care ingredient because it has the ability to hold moisture in the skin as it can retain up to 1000 water molecules its size. It is used in serums and moisturisers to create a plump and youthful complexion. Other than water, the acid is commonly found in foods like chicken skin and broth, which are part of a daily diet in many cultures. In addition to skin care products, hyaluronic acid is also used in injectable dermal fillers for anti-ageing.

• Ceramides

  Ceramides are skin care product ingredients that are popularly used in moisturisers and areethnic foods; they are consumed daily in many cultures around the world. Ceramides are fatty acid molecules that form the skin’s outermost layer and help maintain skin barrier and moisture content. Thus, they keep the skin hydrated and protected from environmental aggressors. As such, they are ideal for use by individuals with dry, sensitive or itchy skin.

• Retinol

  Retinol, a derivative of vitamin A has multiple skin benefits that make it an important antiaging cream ingredient. Retinol works on the dermal layer of the skin to stimulate collagen production, speed up cell turnover and unclog pores. Thus, it helps reduce wrinkles, fine lines, age spots, dark circles and pigmentation and prevent the occurrence of skin blemishes. This makes retinol favoured among middle aged and mature adults who want to maintain a youthful complexion and those with acne prone oily skin.

• Vitamin C

  Brightening creams, skin gels and moisturisers contain vitamin C, an important antioxidant. Vitamin C protects the skin from damage caused by UV rays, pollution and other environmental factors. Moreover, Vitamin C inhibits production of melanin, the skin’s natural pigment and reduces dark spots and hyperpigmentation. It also promotes synthesis of collagen, which tightens the skin and reduces wrinkles and fine lines. This together with its other skin benefits makes it popular among purchasers of whitening creams who want an even skin tone and a youthful complexion.

How To Choose Beauty Products

When purchasing skin care, hair care and makeup products, wholesalers should put into consideration the choice of their target market and product ingredients. Wholesalers should stock skin care products that have keto, vegan, clean and cruelty free ingredients, which are commonly preferred by health conscious consumer. Based on age demographic, the wholesaler should stock products that are commonly favoured by specific age group. For example, beauty products with anti-ageing elements such as retinol and whitening face creams are popular among middle aged and mature adults. Products that are favoured by specific gender are also important to consider. Moreover, wholesalers should ensure they stock beauty products in varieties such as colour cosmetics in matte or glossy finishes and in light or heavy textures to suit different preferences. Although these products are popular among niche market, wholesalers should also consider stocking mainstream beauty products which are popular among mass market. They appeal to customers who are influenced by popular culture and tend to gravitate towards brands and products that are endorsed by celebrities and social media influencers.

As the beauty product industry increasingly moves towards sustainability, wholesalers should consider stocking products that have environmentally friendly packaging and sustainable ingredients. Moreover, wholesalers should ensure that the beauty products they are reselling are compliant with the necessary regulations and standards set by the authorities, especially for products with ingredients that have potentially harmful side effects. Wholesalers should stock different fragrance products with different scent profiles to suit different consumer preferences. Wholesalers should also consider the price point of the beauty products as the market is priced in various product ranges. Consequently, wholesalers should ensure they stock beauty products in a variety of sizes and formats as they cater to different purchaser needs. For example, makeup products are available in both full-size and travel-size products, and skin care products are available in multiple sizes.

Benefits of Beauty Products

• Skin Care Products

  Beauty products improve physical appearance and boost self confidence. Skin care products help protect the skin from damage and keep it looking youthful. They also help improve skin texture, tone and minimise skin imperfections. Hair care products improve hair texture, promote hair growth and keep it looking healthy and vibrant. Makeup products enhance features, mask blemishes and provide a polished look. Applying beauty products offers a sensory experience that involves pleasure and relaxation. Different scented creams and gels provide an invigorating feel on the skin and delight the sense of smell. Some women also find joy and fun in applying makeup.

• Professional Results At Home

  Beauty products make it easy to achieve professional results at home. Quality products make makeup application easy and provide a flawless finish. Quality hair products help in easy styling and make hair healthy and vibrant. Special beauty tools make makeup application easier and provide professional results in makeup application.

• Preventative Care

  Many beauty products are designed for preventative care. For instance, skin care products have sunscreen that protects the skin from harmful UV rays and reduces the risk of skin cancer. Anti-ageing creams contain ingredients that help reduce wrinkles and fine lines and keep skin looking youthful. Colour protect shampoos and conditioners protect hair from damage and help maintain its colour and vibrancy. Moisturisers and hydrators help maintain skin and hair moisture content to keep them healthy.

• Social Engagement

  The beauty product community is huge and offers various social engagement opportunities. Beauty lovers meet online and offline to discuss beauty trends and share tips, experiences and recommendations.

Q & A

Are beauty products essential and why?

Beauty products are essential since they improve physical appearance and boost self confidence, which is critical to mental well being. Skin care products prevent damage on the skin and keep it looking youthful. Makeup products enhance one’s appearance and provide a polished look. Hair care products make hair healthy and vibrant. Moreover, beauty products offer an opportunity for people to indulge in self care and relaxation which is beneficial to one’s mental and physical health.

What are the negative side effects of beauty products?

Beauty products have multiple negative side effects. Skin care products with harsh chemicals can irritate the skin, cause allergic reactions and lead to skin damage. Makeup products can clog skin pores, which may cause acne breakouts and other skin blemishes. Moreover, some beauty products contain toxic ingredients such as lead, formaldehyde and parabens that may cause serious health problems such as cancer and reproductive harm. Fragrance products may cause headache and nausea to sensitive individuals.

How are beauty products classified?

Beauty products are classified into various categories based on their intended use. Skin care products such as creams, oils, serums and gels are meant to improve skin health and appearance. Hair care products such as shampoos, conditioners and hair oils are meant to maintain hair hygiene and improve its health. Makeup products are intended to enhance one’s appearance. Fragrance products such as perfumes and deodorants are meant to improve body smell.

What factors should one consider when purchasing beauty products?

When purchasing beauty products, one should consider the product ingredients, which may cause allergic reactions. One should also ensure that the product is suitable for their skin type and aligned with their beauty goals. Wholesalers should consider factors such as his required target market, product size and price, among other factors. Quality should never be compromised since quality beauty products give quality results and are valuable in the long run.