Led commercial advertising display screen

Types Of Led Commercial Advertising Display Screens

Led commercial advertising display screens are used in bright locations to grab attention. Housed in strong frames, they are designed to handle external elements such as moisture, dust, and snow, while the LED displays inside them broadcast attention-grabbing sales messages, weather updates, or news. Unlike conventional screens, these units can be placed in locations with direct sunlight and offer the benefit of low maintenance, which is vital when placed in hard-to-reach locations.

Fixed LED commercial advertising display screens

• These screens come with LED modules that are hardwired to display content permanently.
• They are housed in weatherproof cabinets to ensure their longevity and are primarily used outdoors. Inside, the screens are used in large venues such as stadiums, arenas, or exhibition centers.
• Fixed screens have high-resolution images and display colorful, sharp graphics that can be seen from a distance, making them ideal for permanent installations.

Mobile LED commercial advertising display screens

• The mobile screens are mounted on trucks or trailers and often used for outdoor advertising.
• They are designed to be driven around in delivering messages and can be towed or self-driven.
• With so many people patting their pockets, wearing billboards are becoming a hot new trend.

Trailer-mounted LED screens

• Like mobile LED screens, trailer-mounted screens are affixed to a trailer and can be towed around by a vehicle.
• They are an effective solution for advertisers who want to reach audiences on the go while also providing the convenience of a mobile broadcasting unit.
• They typically come with a hydraulic system for easy deployment and are equipped with a weatherproof cover so that the screen can be used in adverse conditions.

Bright LED screens

• Bright LED screens are developed to enhance visibility in high ambient light conditions.
• These screens can achieve significantly higher brightness levels than standard LED screens, which are ideally used in direct sunlight.
• Standard LED screens that have low brightness usually look washed out and unreadable under direct sunlight, making it incommunicado to the customers.

Important Features Commercial Advertising Display Screens

High resolution

• LED screens boast a high pixel density that makes these screens capable of displaying sharp and detailed images.
• A high-resolution screen will provide clear content even when viewed from close range. This feature is crucial for delivering high-quality visual advertisements that attract and engage potential customers.

Programmable and networked capabilities

• Modern LED screens are easily programmable and are connected, allowing the content to be updated remotely and in real-time.
• This feature enables advertisers to change messages, campaigns, or graphics on the fly without physical interaction with the device, leading to optimal flexibility and efficiency.
• The connected nature of these screens also allows for data collection, performance monitoring, and content optimization based on audience engagement and other metrics.

High brightness and contrast

• Unlike traditional advertising display screens, LED commercial advertising display screens do not come with concave differences, hence the high brightness and contrast.
• This aspect makes them ideal for outdoor use since they present vivid, dynamic colors, even in direct sunlight.
• The high-contrast ratio provides deeper blacks and a more extensive color spectrum, improving image quality and increasing visibility from various distances and angles.

Flexibility

• LED commercial advertising display screens are available in different shapes, colors, and sizes. Therefore, developers can deploy them in endless places to create distinct visual experiences.
• The modular design allows for easy customization and scalability, enabling locations to adjust their displays according to changing needs or growing demands.
• The flexibility can be applied in designing curved surfaces or in developing unique sizes, making it possible to integrate the displays into diverse environments or to accommodate different advertising needs.

Commercial Value And Uses Of Led Commercial Advertising Display Screens

Media agencies

• Media agencies are the middlemen when it comes to advertising, as they do not own advertising space but sell it to advertisers.
• They also provide Value Added Services (VAS) such as audience research, monitoring, analysis, and reporting.
• Media agencies usually use LED screens for their billboards installed on the roofs of buildings and at various intersection traffic lights.
• To get the best commercial value, many media agencies opt for LED screens due to their higher visibility levels as opposed to traditional LCD.
• Billboard advertising via LED screens attracts many advertisers, including big companies that sell practical appliances like fridges, washing machines, and big-screen TVs, as well as multichannel home entertainment systems and subscription video services for the cinema app.
• The more target audience there is, the more demand, and the more demand there is, the higher the prices.

Retail

• Retailers prefer advertising display screens that encourage last-minute purchases with promotional offers, deals, and complementary items.
• Smart screens are more interactive and use shopper data to tailor the content displayed on them. They can display promotional offers, suggest complementary items, or highlight best-selling products.
• This level of personalization increases engagement and conversion rates, as customers tend to respond more positively to content that aligns with their interests and shopping behaviors.

Energy industry

• Companies in the energy industry, especially oil and gas, are major sponsors of advertising space on LED screens because they want to advertise their services to as many people as possible.
• Smart advertising display screens are also used to display important safety information, such as construction zones or high-voltage areas that were once deemed dangerous for work.
• The construction and mining industries have busy work sites with heavy machinery, and safety is a concern. They also use LED screens to communicate vital information like effective dangers, safety protocols, and work zone changes.

Transportation

• The transportation system also uses LED commercial advertising display screens to show schedule information and the various advertising screens installed in the transportation means and hubs.
• They are used to provide safety information, such as emergency procedures, available routes, and best places to leave and board the vehicle.
• Likewise, transportation hubs like airports, bus, and train stations have a fleet of LED screens used for the same purpose – informing departing and arriving passengers about the status of their flights and available connections.

How To Choose Led Commercial Advertising Display Screens

Purpose

• Determining the primary reason for installing the LED commercial advertising display screen is crucial to selecting the right type. These include displaying advertisements, messages, or multimedia content or providing real-time information such as weather updates or news.
• All these factors are worth considering when choosing the type of display, as the purpose will determine the content types, screen size, and interactivity levels required to achieve desired objectives.
• For instance, if the main purpose is to hold people's attention and grab target customers' attention, a bigger screen will do the trick, whereas for displaying informational messages, a smaller screen may suffice.

Location

• Outdoor screens should be bright enough to be seen in direct sunlight, while indoor screens may not need the same level of brightness.
• Likewise, different environments will also determine the screen's resolution and weatherproof features.
• The commercial advertising display screen that will be installed in the location should be chosen based on the indoor and outdoor conditions of that space.

Size and resolution

• The bigger the screen, the better the resolution, as it will not pixelate. To select the right size for the intended space, the distance the audience is supposed to stand from the screen must be measured.
• Inaccurately measuring this distance will lead to poor performance. It is also equally important to select the right resolution – the closer the audience is to the screen, the higher the resolution required.
• High-resolution screens are ideal for displaying intricate graphics or videos that need detailed visual quality, while lower resolutions might suffice for simpler text-based content or at greater viewing distances.

Budget

• Basically, the cost of the commercial advertising display screen and its installation should be budgeted, as it may vary depending on the technology used, the screen size, and additional features like programmability and weather resistance.
• However, a flex budget will be needed to cover other expenses like electrical work or building structural work that may need to be done for the installation screens.
• While there may be options for less than what it costs to achieve, the costs of getting a quality commercial advertising display screen will pay off in the long run through increased durability, efficiency, and effectiveness in achieving the set advertising goals.

Q&A

Q1. What is an LED commercial advertising display screen?

A1. An LED commercial advertising display screen is an electronic display powered by light-emitting diodes (LEDs) mostly used for advertising purposes. Due to their brightness and ability to show dynamic content, they are primarily deployed in outdoor settings where attention needs to be captured and information conveyed in real time.

Q2. What is the difference between LED and LCD commercial advertising display screens?

A2. LCD (Liquid Crystal Display) screens use fluorescent backlighting, while LED screens use light-emitting diodes. It basically means that LED screens are brighter, more energy-efficient, and provide better contrast than LCD.

Q3. How are commercial advertising display screens used in marketing?

A3. The commercial advertising display screens are used to provide vibrant, dynamic advertisements to display products, services, promotions, or brand messages in real time to an audience in different locations.

Q4. What is the typical lifespan of an LED commercial advertising screen?

A4. Generally, an LED commercial advertising display screen comes with an average lifespan of 80,000 to 100,000 hours of use. However, various factors such as usage, maintenance, and environmental conditions can influence this longevity outcome.