Eyeliner eye

Market Insights on Eyeliner

Market Size: The global market for eyeliner is on an upward trajectory, with revenue in the eyes segment projected to reach US$27.47 billion by 2024. This market is expected to grow at an annual rate of 3.56% from 2024 to 2028, indicating a robust demand for eye cosmetics, which includes eyeliners as a key product. Notably, the United States is anticipated to generate the highest revenue, estimated at US$5.09 billion in 2024, reflecting strong consumer engagement in this category.

Consumer Insights: Target demographics for eyeliner primarily include younger consumers, particularly Millennials and Gen Z, who are driven by factors such as product efficacy, innovative ingredients, and inclusive offerings. A growing interest in clean beauty and sustainable ingredients is evident, with consumers increasingly seeking products that align with their values regarding health and environmental impact. Moreover, the demand for multipurpose products that enhance skin health while providing aesthetic benefits is on the rise.

Top Brand Dynamics and Innovators: Leading brands are responding to these consumer needs by introducing innovative formulations and packaging. For instance, recent product launches emphasize skin-friendly ingredients and multifunctionality, catering to the trend of cosmetic products that prioritize skin health alongside traditional beauty applications. As the market evolves, brands are also focusing on enhancing user experience through unique textures and finishes, ensuring that eyeliner remains a staple in consumers' beauty routines.

Types of eyeliner eye

An eyeliner eye is a cosmetic that makes the eyes look bigger and more attractive. It comes in different types that are listed below.

• Pencil Eyeliner

  Pencil eyeliner is a makeup that comes in a pencil form. It makes the eyes look good by creating lines that make the eye look bigger. The lines can be thick or thin, and the pencil is easy to use. To use it, one must sharpen the tip so it can draw well. After drawing on the eye, the lines can be smudged to create a softer look. The pencil eyeliner is good for beginners because it is easy to control when drawing the lines. However, the pencil needs to be sharpened often.

• Gel or Cream Eyeliner

  Gel or cream eyeliner is a soft makeup that comes in a small pot or jar. It has a smooth and creamy texture that is easy to apply. The gel or cream eyeliner is used with a small brush to draw fine lines around the eyes. Because it is soft, this type of eyeliner is good for creating thick or smudged lines. It does not need sharpening like pencil eyeliner. However, the gel or cream can dry out if the pot is not closed tightly after use.

• Liquid Eyeliner

  Liquid eyeliner is a wet makeup that comes in a small bottle with a tiny brush or felt tip. It creates very thin and precise lines around the eyes when the liquid is brushed on. The liquid eyeliner makes the eyes look shiny or glittery, depending on the type. It makes the eyes look more dramatic and is good for special occasions. However, the liquid eyeliner is hard to control. It can also dry out quickly after use.

• Retractable or Twist-Up Eyeliner

  Retractable or twist-up eyeliner is a type of pencil eyeliner. It is very convenient because the pencil moves up or down with a simple twist. No sharpening is needed. The tip can be extended to draw on the waterline or tightline. This type of eyeliner is mess-free since no shavings are created. It is also travel-friendly.

How to choose eyeliner eyes

When it comes to choosing an eyeliner, there are many factors to consider. Apart from the color and the look a customer wants to achieve, there are other things to keep in mind. These include the following:

• Eye shape

  Different eye shapes require different eyeliner looks. For instance, people with almond-shaped eyes can wear all kinds of eyeliner styles. Those with wide-set eyes should align their eyeliners on the inner bottom waterline first before the outer part. This helps to bring the eye closer together. Customers with deep-set eyes need to apply eyeliner on their waterline and the outer corners to make their eyes pop.

• Eye color

  The color of the eyes also affects the color of the eyeliner that will be used. For instance, people with blue eyes look stunning with brown and bronze-colored eyeliners. Those with green eyes also look great with bronze-colored eyeliners, but they will also suit purple shades. Gray and black eyeliners complement all eye colors, including green, brown, and hazel.

• Eye color undertone

  All eye colors have different undertones. Blue eyes can have a light or dark color. Hazel eyes can have green or brown features. Identifying the undertone helps customers know which colors will complement their eyes. Golden or warm colors look good on warm undertones, while cool tones like silver suit cool underttones.

• Skin type

  Customers with oily skin need long-lasting eyeliners that won’t smudge. Eyeliners like gel or felt-tip pens are a great choice. People with dry skin may need to use cream or pencil eyeliners, as they don’t require much pulling to apply. These eyeliners also add moisture to the skin. Customers with sensitive skin should use hypoallergenic eyeliners. These eyeliners are also suitable for people with eczema.

• Eye sensitivity

  Customers with eye sensitivity should avoid using eyeliners that contain harsh chemicals. Those with puffy or swollen eyes should avoid using glittery or shimmery eyeliners, as they can make the eyes look worse. People with mature skin may have more fine lines or wrinkles around their eyes. They need to look for eyeliners that help to smooth these lines.

• Makeup skill level

  People who are just starting out with makeup may need to use pencil eyeliners, as these can easily be applied and erased if they make a mistake. Felt-tip pen eyeliners are also easy to use, but they cannot be blended. People who are more skilled in using eyeliners can use gel or liquid eyeliners to create different kinds of looks.

How to use, install, and product safety

Using eyeliner makeup is a simple process that will make the eyes look bigger or create a dramatic look. The product is safe when used as directed, so users should follow the application and storage guidelines to achieve the desired results.

How to use

• Preparation

  Start with clean, moisturized skin. Wash the face, then apply moisturizer to the face, including the eyelids. The skin will be clean and hydrated, creating a smooth base for makeup. Use eye makeup remover to get rid of any leftover eye makeup. Cotton pads and makeup removers should clean the eyes without leaving residue for the next makeup application.

• Applying Liquid or Gel Eyeliner

  Shake the liquid eyeliner before use. This action will ensure the formula is mixed. Dip the brush back into the liquid. Start at the inner corner of the eye. Draw a fine line along the upper lash line. The line should be close to the lashes. Move steadily and stop at the outer corner of the eye, where the line can thicken if a thicker line is desired. Make the line thinner if the user wants a thinner look.

• Applying Pencil Eyeliner

  Sharpen the pencil before use to expose a fine tip. It makes the first line easier. Starting from the inner corner, draw along the upper lash line. Repeat the process for the lower line, if desired. Connect both lines for a more dramatic look. For a thicker line, gently press the pencil as it moves.

• Creating a Winged Look

  Apply the eyeliner as directed above. Draw a straight line from the outer corner of the eye toward the brow. It will create the wing. Draw a line from the inner eye corner that meets the wing line. Then, fill the space between the wing and the line from the inner corner. The winged look creates a dramatic appearance that enhances the user's eyes.

• Finishing Touches

  After applying the eyeliner, look straight into the mirror to check the results. The line should appear even and close to the lashes. If not, use a cotton swab dipped in makeup remover to fix the line. Finish the look with eyeshadow and mascara. The products will complement the eyeliner and create a stunning eye makeup.

Product Safety

• Check the Expiry Date

  Every eyeliner has an expiry or best-before date. Make sure the product is within the date to ensure it is safe for use. Using products past their expiry date can cause irritation or infection.

• Keep It Clean

  Ensure the eyeliner is clean before using it. For liquid eyeliners, close the bottle tightly after use to prevent air from getting inside. It will keep bacteria from growing in the product. Don't double-dip brushes into the eyeliner bottle. This action will also introduce bacteria into the product.

• Avoid Contamination

  When using pencil or gel eyeliner, avoid touching the tip to any surface except the eyelids. The tip collects bacteria from the environment that can infect the eyes when the eyeliner is used.

• Store Properly

  Store the eyeliners in a cool, dry place. They should not be exposed to extreme heat or moisture. Such elements can make the product grow bacteria or change its formula, affecting performance. Avoid storing eyeliners in the bathroom due to the heat and humidity.

Functions, features, and design of eyeliners

Every makeup product has a function, feature, and design that guides its use. It is no different for eyeliner eye makeup. Below are the main functions, features, and designs of eyeliners that users will find.

Function

Every eyeliner has a specific role that guides its use. Below are the main functions of eyeliners.

• Define: The most common function of eyeliners is to define the eyes. It makes the lashes appear fuller and brings out the eyes' natural colors and beauty.
• Waterproof: Another common function is to make the eyeliner waterproof. This helps the user enjoy their makeup without worrying about smudges or makeup running off due to sweat, water, or humidity.
• Long-lasting: Long-lasting eyeliners make the user's makeup last longer without the need for touch-ups.
• Color: The main function of colored eyeliners is to add color to the eyes, making them more vibrant and beautiful.

Features

Below are the main features of eyeliners.

• Type: Eyeliners come in different types, like gel, pencil, liquid, and cream. Each type has a unique use and application method.
• Color: Eyeliners are available in different colors, with some presenting more than a dozen colors.
• Waterproof: Many eyeliners are waterproof. This feature helps the eyeliner resist water, sweat, and humidity, preventing smudges or running off the makeup. Most users prefer waterproof eyeliners because they last longer.
• Size: Eyeliner sizes differ depending on the type. For example, liquid eyeliner is available in large bottles, while pencil eyeliners are smaller and more portable.
• Longevity: The longevity of eyeliners differs depending on the type. For example, liquid and gel eyeliners last longer compared to pencil eyeliners.

Design

Below are the designs of eyeliners.

• Packaging: Eyeliner packaging differs depending on the type. For example, liquid eyeliners are usually packaged in large, tube-like bottles with a brush or felt-tip applicator. Gel eyeliners also come in similar packaging. Pencil eyeliners usually have a similar design to colored pencils.
• Applicator: Eyeliner applicators differ depending on the type. For example, gel and liquid eyeliners have a brush or felt-tip applicator. This makes them easy to apply. Pencil eyeliners usually have a similar design to colored pencils.
• Material: The material used to make eyeliners differs depending on the type. For example, gel eyeliners are usually made from gel formulas, while liquid eyeliners are made from liquid formulas.

Q&A

Q1. Which eyeliner is best for beginners?

A1. Liquid eyeliners are often recommended for beginners, especially those that come with felt-tip pens. These are generally easier to apply and control than brush-tipped liquid eyeliners.

Q2. What type of eyeliner makes eyes look bigger?

A2. White or nude waterline eyeliner makes eyes look bigger as it creates the optical illusion of a bigger, brighter eye area. Additionally, tightlining and winged eyeliner can enhance this effect.

Q3. How does one choose an eyeliner color?

A3. When choosing an eyeliner color, consider the color of the eyes and what makeup you will wear. Darker colors like black and dark brown complement most looks, while colors that contrast with eye color, like navy for blue eyes, create a pop.

Q4. How does one choose the right eyeliner?

A4. The right eyeliner will depend on the look desired and the ease of application. Consider the kind of eyeliner that will be easiest for you to apply, and look for reviews on how long a specific type lasts before needing to be replaced.

Q5. How can one make their eyeliner look professional?

A5. To make eyeliner look professional, use tape or a ruler as a guide for straight lines, apply foundation before makeup to cover blemishes, and consider using false eyelashes to create a more dramatic look that will enhance the eyeliner.