Deodorant in china

Market Insights on Deodorant in China

Market Size: The global deodorant market was valued at approximately $24.12 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 7.4% through 2028. In China specifically, the market for deodorants is anticipated to witness robust growth, driven by increased consumer awareness surrounding personal hygiene and grooming practices. The market is expected to reach around $35.45 billion by 2028, reflecting a sustained demand for deodorants as a personal care essential.

Consumer Insights: The primary consumers of deodorants in China include both men and women, with a notable trend toward natural and organic formulations. Consumers increasingly seek products that are aluminum-free and devoid of harmful chemicals. This shift is influenced by a growing awareness of health and environmental concerns. Brands that offer certified organic ingredients and environmentally friendly packaging are likely to see heightened demand. Additionally, the rise of e-commerce platforms is shaping purchasing behaviors, allowing consumers to access a wider variety of products.

Top Brands Dynamics and Innovators: Leading brands are innovating by introducing deodorants with advanced formulations that incorporate natural ingredients and sustainable practices. Notably, the trend towards "odour couture" is emerging, where deodorants are being positioned not just as functional products but also as part of a luxury personal care regimen. Companies are focusing on creating deodorants that not only combat body odor but also enhance the user’s overall well-being, indicating a shift towards multifunctional products.

Types of deodorants in China

Different kinds of deodorants in China suit varying needs and preferences. Some of the most popular types include:

• Roll-On Deodorants:

  These are liquid deodorants that come in a bottle with a ball at the top. The ball rolls out, making it easy to put on the underarm area. This deodorant is famous because it goes on wet and then dries quickly. This keeps people from getting too sweaty or having a bad smell. Many brands make roll-on deodorants, like Dove, Nivea, and Rexona.

• Stick Deodorants:

  Stick deodorants come in a tube that makes a stick. Users can push the stick up and down to put it on their underarms. The stick fits well in the underarm area. This keeps sweat and odor from ruining clothes. Stick deodorants are also made by Dove, Nivea, and Rexona.

• Spray Deodorants:

  These deodorants come in cans with a button that makes a fine mist. Users spray the mist under their arms. The spray goes on wet but dries quickly, like the roll-on deodorants. Spray deodorants are easy to use and cover large areas quickly. They are also made by popular brands.

• Gel Deodorants:

  Gel deodorants come in a bottle with a flip-top. Users squeeze the bottle to put some gel on their hands. The gel is usually clear and very slippery. After putting it on the underarms, it dries quickly. Gel deodorants are good for active people who sweat a lot. The gel blocks sweat and odor well. A gel brand is Nivea.

• Cream Deodorants:

  Cream deodorants come in small pots or tubs. Users dip their fingers into the pot and take out some cream. Then, they rub the cream on their underarms. The cream works well to stop sweat and odor. But it may take longer to dry than other types. Cream deodorants are good for people with sensitive skin.

• Natural Deodorants:

  Natural deodorants use plant ingredients instead of chemicals. They may not stop sweat like other deodorants. But they can stop bad smells from mixing with sweat. Natural deodorants are good for people with sensitive skin. They may cause less irritation. A natural deodorant brand is Schmidt's.

How to choose deodorants in China

Wholesale buyers should consider various factors when purchasing Chinese deodorants for their customers. These factors may include the ingredients, type, brand reputation, and packaging.

• Ingredients

  Many deodorants contain various ingredients that help to mask or reduce body odor. Common ingredients include aluminum compounds (which block sweat glands), alcohol (which helps to kill bacteria), and antimicrobial agents (which help to reduce odor by breaking down sweat). It is essential to consider the ingredients of each deodorant to determine its effectiveness and safety. For example, some people may prefer deodorants with natural ingredients because they are less likely to irritate the skin. Others may need to avoid aluminum compounds due to health concerns. Understanding the ingredients can help buyers choose suitable deodorants for different markets and customer preferences.

• Type

  Deodorants are available in different types, such as roll-ons, sprays, sticks, and gels. Each type has advantages and disadvantages that buyers need to understand. For example, roll-on deodorants are often more precise and less likely to waste than sprays, but they can take longer to dry. Stick deodorants are usually more compact and easier to apply but may not provide as much coverage as roll-ons. Gel deodorants are often more refreshing and cooling but may require special formulation to avoid staining clothes. By understanding the different types of deodorants, buyers can choose those that meet the needs of their customers.

• Brand reputation

  It is essential to consider the brand's reputation when choosing deodorants. Well-known brands have proven track records of producing safe and effective products. They also manufacture their products using high-quality ingredients and packaging. Customers are likely to trust these brands and be willing to pay more for them. On the other hand, lesser-known brands may be more affordable but come with the risk of poor quality. It is vital to read reviews and seek recommendations to ensure that the deodorants have the desired quality and will meet customer expectations.

• Packaging

  Packaging plays a significant role in the choice of deodorants. It is the first thing customers will see and can influence their buying decision. Well-designed packaging can make the deodorant look more attractive and increase perceived value. It also makes the product easier to use and applies, which is important for customer satisfaction. Buyers should also consider the sustainability of the packaging materials. Many customers prefer deodorants made with recycled or easily recyclable materials because they align with their environmental goals.

How to use, install, and product safety

Applying deodorant is a straightforward process. It helps protect sweat and odor. Users should, however, follow the steps to ensure the product works well. Below are the steps to use the different kinds of deodorants.

• Roll-on and Stick Deodorants

  Users should shake the roll-on bottle. They should hold it upright. They should ensure the ball at the top moves freely. They should then apply it to each armpit. They should move it back and forth. Apply a thin, even layer. Do not apply too much. They should allow the deodorant to dry fully before dressing.

• Spray Deodorants

  For spray deodorant, shake the can first. Hold it upright and spray it. Spray it in short bursts while moving the can back and forth. Aim at the armpit area. Breathe normally while applying. Do not inhale the spray mist.

• Gel Deodorants

  For gel deodorants, squeeze a small amount onto the fingers. Apply the gel directly to the armpit. Spread it evenly in the armpit area. Allow the gel to dry before putting on clothes.

• Natural Deodorants

  Apply natural deodorants like cream or paste with the hands. Spread a small amount with the fingers. Rub it gently into the skin of the armpit. Ensure it forms an even layer. This stops sweating and odor.

Product Safety

Deodorants are safe for most people. They stop sweat and odor in the armpit. But some users may have a reaction to the product. This may cause skin irritation. If the skin gets itchy, red, or flaky, stop using the deodorant. Try a different type. Also, some people may be allergic to certain deodorant scents. They should use deodorants that do not contain any scents.

Some deodorants contain a chemical called aluminum. It stops sweat from leaking out of the skin. Some researchers think that aluminum may cause breast cancer. This is because it enters the body through the armpit. But research does not support this idea. Studies show no link between aluminum and breast cancer. More studies are needed to see how aluminum affects the body.

Some deodorants contain parabens. These are chemicals that stop the growth of germs. Parabens may act like estrogen in the body. Some researchers think that high levels of estrogen can cause breast cancer. But experts say that the amount of parabens in deodorants is very low. It is not enough to change anything in the body.

Functions, features, and design of deodorants in China

Function

Deodorants serve two primary functions:

• Odor control: Deodorants mask or eliminate underarm smells by blocking the production of sweat with antimicrobial agents that kill odor-causing bacteria.
• Long-lasting fresh feeling: Deodorants are formulated to provide all-day protection against body odor and a feeling of freshness from various scents, helping boost confidence without reapplication.

Feature

• Variety of scents: From floral to fruity to herbal, deodorants offer many scents to suit personal preferences.
• Different forms: Deodorants come in roll-on, stick, spray, gel, and cream, catering to different application preferences.
• Natural and organic options: These deodorants use natural ingredients like baking soda, essential oils, and plant extracts to neutralize odor and absorb moisture.
• Aluminum-free formulas: These deodorants do not contain aluminum compounds to block sweat glands, appealing to those wanting to avoid aluminum.
• Hypoallergenic and sensitive skin formulas: These deodorants have gentle ingredients that do not irritate sensitive skin, making them suitable for people with allergies.

Design

• Packaging: Deodorants are packaged in containers that are convenient and easy to use, such as twist-up tubes, roll-on balls, or pressurized cans for sprays.
• Labeling: Labels provide important information about the product, including the scent, active ingredients, usage instructions, and any hypoallergenic or natural claims.
• Formulations: These are designed to provide effective odor and wetness protection while being gentle on the skin and comfortable to wear throughout the day.

Q&A

Q1. What is the minimum order quantity?

A1. Different manufacturers have different MOQs. Some manufacturers have an MOQ of 5000 while others have an MOQ of 10000. The MOQ depends on the type of deodorant and production capacity.

Q2. Do manufacturers offer custom options?

A2. Yes. Manufacturers offer various custom options. This includes choosing the type of packaging, fragrance, and color. In some cases, businesses can choose the formulation. However, custom options may increase the MOQ and cost of the deodorant.

Q3. What are the different types of deodorants in China?

A3. There are many types of deodorants. This includes natural deodorants, roll-on, spray, stick, gel, powder, and unisex deodorants. Manufacturers also make sensitive skin deodorants.

Q4. Are deodorants made in China compliant with international quality standards?

A4. Yes. Deodorants made in China can comply with different international quality standards. This includes CE marking, American Standards, and European Standards. Ask manufacturers for the necessary compliance certificates.