Custom print wet wipes

Market Insights on Custom Print Wet Wipes

Market Size: The wet wipes market is projected to reach $36.56 billion by 2030, with a compound annual growth rate (CAGR) of 3.8% from 2023 to 2030. This growth is driven by a heightened awareness of hygiene, particularly in the wake of the COVID-19 pandemic, which has led to sustained demand for convenient cleaning solutions. By 2024, the revenue in the wet toilet paper segment alone is expected to reach $2.42 billion, highlighting the significant market presence of products like custom print wet wipes.

Consumer Insights: The consumer demographic for wet wipes is broad, spanning various age groups, but there is an increased focus on millennials and Gen Z, who prioritize convenience and hygiene. Factors influencing purchasing decisions include product efficacy, natural ingredients, and certifications such as dermatological testing. The rise of eco-consciousness is evident, with consumers gravitating towards biodegradable options. Companies are responding by launching innovative products, including wipes made from sustainable materials, targeting both personal and baby care markets.

Top Brand Dynamics: Major players in the wet wipes market, such as Procter & Gamble and Unilever, are actively innovating by introducing products that cater to the growing demand for clean-label and environmentally friendly options. For instance, recent launches have included wipes made from compostable fibers and those formulated without harmful chemicals, reflecting the industry's shift towards sustainability and consumer health awareness.

Types of custom print wet wipes

Different kinds of custom print wet wipes are available in the market. They differ in features and specifications to suit different users' needs. Below are the main types of custom print wet wipes:

• Antibacterial Wet Wipes

  Antibacterial wet wipes are popular for personal and household use. They have ingredients like alcohol, triclosan, or benzalkonium chloride that kill or inhibit the growth of bacteria. Some antibacterial wipes also remove viruses and fungi. Many manufacturers print on the packaging of the wipes. This is a great way to customize the wipes, especially for businesses. The prints may include the brand logo, directions for use, and any other relevant information.

• Flushable Wet Wipes

  Flushable wet wipes are convenient for cleaning the anal and genital areas after use. They are usually enriched with aloe vera and vitamin E to provide a soothing effect. Some flushable wipes are also antibacterial. They are safe to flush down the toilet because they break down quickly. The packaging contains clear directions for flushing the wipe. Flushable wipes are packaged in either resealable packs or small-sized packages that can fit in pockets.

• Baby Wet Wipes

  Baby wet wipes are specifically designed for infants and toddlers. They are mild and gentle on the baby's skin. Most baby wipes are alcohol-free and have soothing ingredients like chamomile, aloe vera, and almond oil. The wipes are printed with the wipe's contents, the appropriate age for use, and the manufacturer's brand name. Some baby wipes are packaged in portable packs for easy travel.

• Medical Wet Wipes

  Medical wet wipes are usually bigger than the regular wet wipes. They are used in medical facilities for disinfecting skin surfaces before injections, surgery, or taking blood samples. The wipes are printed with clear directions on what the wipe is used for. Some medical wipes are packaged in boxes, while others are in resealable packs.

• Cosmetic Wet Wipes

  Cosmetic wet wipes are also referred to as facial wipes. They are used for removing makeup and cleaning the face. The wipes are usually soft and smooth on the face. They have printing that informs the user about the type of cosmetic product the wipe can be used for and the ingredients. Some cosmetic wet wipes have a cooling effect on the face.

• Household Wet Wipes

  Household wet wipes are used for cleaning surfaces around the house. They are great for cleaning kitchen counters, tables, and bathroom fixtures. The wipes are also effective for removing dust from electronic devices. The wipes are printed with the surface type and cleaning directions.

How to choose custom print wet wipes

Finding the right kind of printed wet wipes requires careful consideration of various factors to satisfy customers' needs. Here are some of the critical factors to look into:

• Target Market

  Identifying the target market is vital in determining the type of wet wipes needed. For instance, if the wipes are for adults, the packaging will be different compared to those for kids. In the case of kids, the packaging will be more colorful, with cartoons printed on it to attract their attention.

• Wipe Material and Size

  The material used to make the wipes will influence the type of custom printing that can be used. Some materials are more absorbent than others, which can impact the final size of the wipe. In most cases, larger wipes are more suitable for printing since they provide more space for intricate designs.

• Packaging

  The packaging for the wipes will also influence the type of printing method used. Some packaging requires the wipes to be printed on the sticker first and then applied, while others allow for direct printing. Some prints may require lamination to protect the print from being damaged by moisture.

• Branding and Visibility

  The main aim of printing on the wet wipes is to enhance brand visibility. Therefore, it is essential to choose colors and designs that will be eye-catching and help customers remember the brand. The printing method used should ensure that the print lasts as long as the wet wipes do to ensure customers can read them while they are still in the pack.

• Quantity and Cost

  The quantity of wipes in each pack will also impact the cost of custom printing. This is because some printing methods are more efficient than others and can be used for larger quantities of wipes. It is essential to work closely with the printer to determine the cost per wipe for different quantities to find the most cost-effective method.

• Sustainability

  Finally, consider the environmental impact of the printing method and materials used. Some printing methods are more efficient than others and can be used for larger quantities of wipes. It is essential to work closely with the printer to determine the cost per wipe for different quantities to find the most cost-effective method. Additionally, some printing methods, such as digital printing, generate less waste, making them more suitable for environmentally conscious brands.

How to use, install, and product safety

How to use

• Open the Pack: Pull the plastic opening to access the wipes. Some packs have a sticker that must be peeled back, while others have a simple flip-top lid. Be careful not to yank the top off, as this can cause many wipes to come out at once.
• Seal the Pack: Always reseal the pack tightly after each use so the remaining wipes don't dry out. The moisture in the wipes will be lost if the top is left open, leaving only one or two wet wipes. Resealing the top ensures all wipes in the pack stay saturated.
• Remove a Single Wipe: Gently pull one wet wipe from the top of the stack. If too many wipes come out, try to separate them while still in the pack. Only pull the top one. Stacking them back together can be tricky, so be careful.
• Use the Wipe: Wet wipes can be used for various purposes. They can clean hands, face, and even diaper areas. Wipe the desired area and discard it in the trash. Please do not flush it, as most wet wipes clog pipes. Disposable wet wipes are not suitable for flushing.

Installation

• Preparation: Choose the location where the wet wipes will be stored. Popular places are next to sinks, tubs, changing tables, and diaper bags. Make sure the spot is easily reachable for quick use.
• Cleaning the Area: Clean the chosen storage area with a damp cloth to remove any dust or debris. Dry the surface completely so the adhesive has a solid place to stick.
• Open the Wet Wipes: Pull back the plastic cover on the wet wipes package to expose the top wipe. This allows air to reach the wipes, making them even better.
• Adhesive Strip: Some wet wipes have an adhesive strip that makes them stick to surfaces. Peel the backing off the adhesive carefully so it doesn't stick to anything else.
• Place the Wipes: Set the wet wipe container on the desired storage spot or stick it to the surface if it has adhesive. Ensure it is close enough to the sink or changing area for easy access.
• Seal the Package: Close the wet wipes container tightly so the remaining wipes don't dry out. A properly sealed container keeps all the wipes moist for future use.

Product Safety

• Chemical Exposure: Read labels carefully. Some wipes contain alcohol, which can irritate skin, eyes, and breathing passages. Choosing wipes with fewer chemicals is safer, especially for babies.
• Choking Hazard: Pulling out too many wipes at once can be dangerous for small children. Only remove one wipe at a time. If too many come out, put them back in the package safely.
• Skin Reactions: Check for skin reactions when using a wipe for the first time. Some wipes contain fragrances and alcohol that can irritate skin, especially sensitive baby skin. Use a small area first to test for irritation.
• Flushability: Most wet wipes are not flushable and can clog toilets. Only throw wet wipes in the trash, not the toilet, to avoid plumbing problems.

Functions, features, and design of custom print wet wipes

Functions

Custom print wet wipes have many functions depending on the type and what the packaging says the wipes can do. Here are some basic functions of wet wipes:

• Cleaning: Wet wipes can clean dirt and dust from any surface. Many cleaning wipes are infused with cleaning agents that help clean surfaces and disinfect them. These are different from baby wipes, which are also used to clean and wipe down babies but do not have any high-powered chemicals.
• Refreshing: Some wet wipes are made with water and infused with menthol and other refreshing items like aloe vera that help refresh and cool down the body. These are useful in hot weather and are an inexpensive alternative to using a towel at a gym, for example.
• Pre-moistened: Many wipes are pre-moistened and packaged in such a way that the moisture does not leave the wipe. This makes the wipe easy to use and does not require any extra preparation before using the wipe. The pre-moistened feature is beneficial for baby wipes and wipes that require extra moisture, like facial wipes for makeup removal.

Features

• Packaging: The packaging of the wipe is important because it needs to keep the wipe moist and wet. Many wipes come in portable and easy-to-carry packs that can fit anywhere. This makes the wipe easy to use and convenient. Some wipes also have flip-top lids that can be opened and closed easily by one hand and resealed after use.
• Fragrance: The fragrance of the wipe is an important feature because it adds to the cleaning and wiping experience. The fragrance is also important in the case of feminine hygiene wipes because it needs to be subtle and fresh. Strong fragrances may not work in this case.
• Moisture: The moisture level in wipes is an important feature because it needs to be optimum for the surface it is cleaning. Too much moisture may not be ideal for things like toilet paper, while too little moisture may not work for baby wipes. The moisture level also affects the feel and comfort of the wipe on the skin.

Design

• Size: The size of the wet wipe is important because it determines the area of the surface it can cover. Smaller wipes may not work for makeup removal and require more than one, while larger wipes may not work for small areas of the skin like underarms or inside the mouth.
• Texture: The texture of the wet wipe is important because it enhances the cleaning and wiping ability. Some wipes have grooves that help clean the surface better, while others have raised bubbles that help in cleaning and are ideal for baby wipes.
• Color: The color of the wet wipe is important because it enhances the visual appeal of the product. Some wipes may have colors that are suitable for the type of wipe, like blue for feminine hygiene and yellow for antibacterial wipes.

Q&A

Q1: What is the minimum order quantity for custom print wet wipes?

A1: The minimum order quantity varies from different manufacturers. Some manufacturers offer custom print wet wipes at an MOQ of 1,000 packs, while others go as high as 10,000 packs. Typically, the higher the level of customization, the higher the MOQ.

Q2: How much does it cost to get a custom print on wet wipes?

A2: Wet wipes come in different price ranges depending on the type, material, and level of customization. Antibacterial wet wipes are generally more expensive than other types of wet wipes. This is because they require the addition of extra chemicals that are not just expensive but also require extensive testing to ensure efficacy. On average, custom print wet wipes can cost anywhere between $0.03 to $0.08 per piece.

Q3: What are the different ways of branding wet wipes?

A3: The most common way of branding wet wipes is by printing the brand logo on the packaging. Some manufacturers go a notch higher and print the entire packaging according to the buyer's specifications. Other ways of branding wet wipes, which are not as common, include embossing and adhesive labels.

Q4: How long does it take to get a custom order of wet wipes?

A4: The lead time for custom print wet wipes varies depending on the order size, level of customization, and manufacturer. Generally, wet wipes with less customization take about 2 to 3 weeks, while those with extensive customization can take up to 6 weeks.