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Beacons come in two primary types: fixed and mobile beacons. Fixed beacons are installed permanently at a specific location. These beacons are used mostly at ports, docks, and airports to notify people about the dangers in such areas. They have lenses specializing in long-range visibility. In contrast, mobile beacons are vehicle-mounted, temporary, and portable. They gauge the ambient light and switch the LEDs on automatically whenever evening approaches. Both these beacons possess unique characteristics that suit them for some applications and not others.
A ble beacon with led works through Bluetooth low energy technology and sends signals to smartphones and other gadgets within its range. Companies can track customer activities through these beacons and send the required notifications directly to their smartphones. These beacons will also have LED lights that can switch on or off, depending on some external control or automatically, depending on light sensors. Below are some features of ble beacons:
From the retail sector, we will now move to the technical specifications of the ble beacons.
Various products with various technical specifications utilize ble beacons with LEDs. The central feature of BLE beacons is their transmitter or sensor. The transmitter sends data through low-energy Bluetooth, thus consuming low power. The strength of this signal is adjustable, allowing a beacon to be set for short or long ranges. Most beacons have a standard range of 30 meters. However, this varies depending on the model.
Power source: Most BLE beacons use lithium batteries, which have a long life span. Some are rechargeable, while others are not. Beacon models with LEDs will have higher energy consumption.
Case material: The beacons' outer housing is mostly made out of durable plastic or polycarbonate that can withstand several environmental conditions. In areas like industrial plants, where the beacon is likely to be exposed to dust, chemicals, and extreme temperatures, the housing must be robust. For other areas like health care, the designer should ensure the material used is antimicrobial to avoid contamination.
The versatility is one of the main advantages of Bluetooth location beacons. They can be used in different scenarios, from retail stores to museums and health care, even outside. Here are some common applications:
As seen above, BLE beacons can be applied in both indoor and outdoor environments. We will now look at some of the factors a business person should consider when buying BLE beacons.
This section will focus only on the factors that will help the business buyer select high-quality beacons popular with the customers. The first factor to consider is the type of accurate location and proximity marketing. Some beacons have sub-meter accuracy, making them ideal for use in businesses where space is limited, and the customer needs guidance, like in a hospital or a retail store. The distance range is another factor to check. Bluetooth beacons work effectively within a range of 30 meters. However, some models have long-range functionality. The battery life of a beacon is also important since it determines how often the device will need to be charged. Shopping for beacons with light sensors and LEDs that work on low energy should be prioritized, as this will prolong their battery life. Also, while making a purchase decision, one should consider the software that will be utilized to run the beacons. Some beacons work on various operating systems. At the same time, others are limited to a particular software platform. Business people should focus on beacons with a robust API and advanced customization options. This will enable them to modify and integrate the beacons into existing marketing infrastructures. The housing material and the casing design of the BLE beacon should be considered if it is going to be exposed to extreme humidity or dust. The casing must be waterproof or have IP65 or above protection to ensure waterproofing.
A1: BLE beacons do not collect personally identifiable information about individuals. However, to further enhance the privacy of users, many beacon standards propose using temporary pseudonymous identifiers for each interaction instead of a globally unique identifier (GUID) to avoid tracing by a single identifier. Users are informed about the collected data and its purpose, which is only the minimum data necessary to enable the beacon functionality. Users are also given options to opt out of data collection or delete their information.
A2: BLE beacons use low-energy Bluetooth technology, making them ideal for indoor location. However, some models are designed with improved range and robustness for outdoor use. These beacons employ long-range Bluetooth technology and stronger casing to withstand environmental factors like weather conditions, dust, and other elements. While the accuracy of outdoor beacon location may vary due to GPS interference, some advanced beacons integrate other positioning systems to improve accuracy.
A3: BLE beacons follow major industry standards like Eddystone and iBeacon. Therefore, they can support iOS, and Android devices can work with them. Developers have to ensure compatibility with different platforms and frameworks by employing available libraries or SDKs for integrating BLE beacons into their applications. This means that while it's necessary for a beacon to work across platforms, some additional development effort is required to achieve that.
A4: LED means light-emitting diode. An LED photonic device is a semi-conductive electronic component that emits light when electric current passes through it. These diodes have many advantages over traditional lighting. One of them is energy efficiency. They use less energy to produce the same amount of light as fluorescent or incandescent light. Another advantage is their long lifespan. LEDs last longer than any other light sources on the market. The lighting is more focused, giving clear visibility in foggy conditions. Other advantages include that it does not break easily, it is environmentally friendly, and it does not heat up easily.
A5: Visibility is key to safety on the road. LED beacons provide much visibility, notifying other road users of the vehicle's presence. They emit bright light that can be seen several kilometers away. In low-visibility conditions like fog, rain, or snow, this visibility is crucial. LED beacons cut through the obscurity that might otherwise make the vehicle hard to see, reducing the risks of accidents. LED beacons are designed to withstand harsh conditions to ensure optimal functionality whenever needed.