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There are various kinds of totem displays for gasoline stations that serve specific needs and circumstances. Here are the most popular varieties and their uses.
OLed totems are known for their excellent brightness and sharp picture quality. Since OLed screens provide greater contrast and depth to the displayed images, this type of display is particularly perfect for dynamic advertising, such as animations or vivid images. Petrol stations can use OLed displays to capture attention and promote unique offers more effectively.
Since they are more inexpensive and easier to install than some other types, LCD totem displays are the most commonly used at gas stations. LCD screens provide decent image quality and are appropriate for static images, videos, and other informational material. These displays can be employed to indicate the current prices of fuel, list available services, and contact prospective clients.
Tamper-proof or environmental totems are designed to be used outdoors. They are built to withstand extreme weather conditions, such rain, snow, and heat. In addition, environmental-resistant totems come with features such as UV protection that aid in maintaining the quality of the screen after many years of brightening. This type is mostly meant for stations that operate in areas with extreme weather conditions on a regular basis.
Touchscreen totems permit interactive content, which means customers can interact with the display for more information on products, services, or promotions. Touchscreens help apps as a station locator, a payment method for fuel or car washes, or even as advertising with interactive games or offers.
Hybrid totems combine some of the features mentioned earlier, often including an LCD or OLed screen with a digital fuel price display. These screens are chiefly meant for advertising and will probably incorporate various display systems at any one point in time. Hybrid displays are multifunctional and can serve as both informational and promotional mediums.
For a totem display to operate at optimum performance, it is essential to know its specifications and maintenance procedures. In this case, the information provided includes features that are vital for effective functionality and how best to care for a totem display.
When choosing the right totem display for a fuel station, one has to be guided by several parameters to make the right choice. Below are the selection criteria.
Since the totem display will be put outside, it should be built to withstand various weather conditions, including rain, heat, and snow. The materials used in constructing the system should be resistant to UV rays and moisture. It should also be capable of working in a wide range of temperatures.
The screen's brightness also impacts how easily the display will be readable, especially in direct sunlight. Generally, the display should have at least 2000 nits of brightness. The level of brightness also addresses the visibility levels for external environments.
Never forget to consider the content management software that comes with the totem display. It is a good idea to look for a platform that is user-friendly and flexible, as that can help a lot in the management of the content used for promotions, advertising, and general information. Assessing the software's capability to schedule content and update in real time will go a long way in easing operations.
The screen size, in this case, refers to how visible the information on the display will be to clients from a distance. In this case, choose a size that will be big enough to enhance visibility, considering the station's space. Petrol stations mainly go for sizes between 32 and 55 inches for effective coverage.
Various prices of totem displays vary according various factors, such as their screen type, and features. Ensure a model that corresponds with the station's needs and budget is chosen. That said, one should understand that the display's quality, especially concerning environmental factors and brightness, is effectively tied to the cost.
LCDs for internal use are specifically built for external installations. The former has brighter backlights, whereas the latter can come with environmental sealing. Knowing where to install the display will help in the selection process.
It should not be forgotten that the totem display should also be easy to install, as well as easy to maintain. Assess the mounting solutions and the degree of accessibility of the components that need to be serviced or replaced. The easier it is to service the display, the less down time it will have, which is good for business.
Q. Yes, most totem displays have weatherproof enclosures and are designed to operate in extreme hot or cold and rainy or dusty conditions.
As with any other external product, the totems can also be installed indoors for your convenience. Where is the attraction factor, though? When people are out and about doing their daily chores, they are more likely to notice a well-placed outdoor totem.
Yes, cleaning the screens is very easy. Just as any other item used on a daily basis, cleanliness is an important factor that affects the performance of the item. Constraints such as weather, prints and smudges may affect the visibility or, to some extent, the screen. Clean the totem screens regularly to make them shiny and new.
Yes. Users can easily change the font size of the screen, according to convenience. Moreover, busy stores will usually opt for a smaller font, while a less acquired will prefer a larger size for ease of visibility from a distance.
Q. Yes, many modern totem displays allow updates through local Wi-Fi, USB drives, or cloud-based content management systems, providing flexibility in how content is managed and updated.
